Sri Srikanth

Sometimes, Marketing comes across as one of the most tone-deaf, “throw a dart in the dark”, “spray and pray” type of activity – driving its receivers nuts and the executives funding the marketing activity, to exasperation. No wonder response rates tend to stay low, and Sellers are left wondering as…

AI in Marketing is here and it’s real – and it is solidifying and revolutionizing the art and science of identifying target customers for driving marketing campaigns among leading, data-driven companies across multiple industries. As mentioned in my previous post, the first task of any marketi…

Oh we are so close! And yet large gaps remain. Marketing can be almost completely intelligently automated away, leveraging large data sets and prior experiences as well as content creation paradigms to create, launch and execute marketing campaigns in an effective and entirely automated way. The pro…

Customer Experience, when boiled down to its essence, flows from the thoughtfulness and care taken by the vendor in serving you, the Customer. This thoughtfulness is often demonstrated through the human element in live interactions as well as in the care given to the buying experience itself. Small,…

Magic in any field happens when expert creators of a tool meet an expert user of the tool – whether that be in Formula-1 Car Racing or taking a Rocket to Mars or a Data Analyst using all the capabilities at her disposal. Expert Mathematicians, Statisticians, Computer Science professionals can…

As George Box noted several decades ago, “All Models are essentially wrong, but some are useful”.  The work of statistical analysis, and its modern day derivatives of Machine Learning and Deep Learning, continue to be bold attempts at capturing what are essentially complex activities int…

Forecast. Predict. Tell me the Future. So I can plan how to invest today. So I can be prepared for the worst. Thus flows the investment thesis in Analytics today. The craze of pure Business Intelligence that ran from say 1990 through 2005, was replaced by the need to become Predictive. This wave is…

Much has been written about Data Science and Analytics, but at the end of the day, there is a single reason why Data Analytics has staying power, and continues to attract investment across all industries – and that is its compelling ROI. Yes, industries are awash with a lot of Data, but that i…

Data Monetization – the art of applying Data to drive business value, sometimes pivots on fairly simple steps with profound consequences. One such step in the world of Digital is when one progresses from mastering the metrics of “How many” visitors to understanding the “Who&#…